SAEED AHMED BASONBUL

Board Member & C-Suite Executive | Strategic Advisor

Riyadh, SA.

About

Distinguished board-ready C-suite executive with over two decades of strategic leadership across listed, semi-government, and private sectors in MENA. Expert in corporate governance, fiduciary oversight, and guiding companies through major capital events, including public listings on the Nomu market. Proven track record in steering strategic growth, mitigating organizational risk, and aligning multi-stakeholder interests for long-term value creation.

Work

sabe

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GM & Founder

Riyadh, Riyadh Province, Saudi Arabia

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Summary

Led a consultation firm, providing comprehensive solutions for strategic growth and operational excellence to businesses across the MENA region.

Highlights

Established a consultation firm, delivering strategic growth solutions and enabling businesses to achieve full economic potential.

Developed and implemented 3 comprehensive Improvement Plans for vocational education institutions in the MENA region, benefiting a multinational consortium.

Provided innovative solutions that optimized processes and enhanced decision-making capabilities for improved performance.

Delivered expert consultation, assessment, and training programs focused on operational and business excellence.

Saudi Real Estate Institute

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CEO

Riyadh, Riyadh Province, Saudi Arabia

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Summary

Directed the Saudi Real Estate Institute, driving capability development and improving workforce productivity within the real estate sector.

Highlights

Achieved Housing Program initiative target by training 40,000 professionals in the real estate sector.

Expanded SREI services to include online training, professional degrees, conferences, and research publications.

Organized the first official Real Estate Conference, patronized by the HE Housing Minister, enhancing industry visibility.

Optimized internal operating model by redesigning SREI structure, forming a Quality Assurance committee, and redefining course pricing and costs.

AbdulAllah Saad AbuMoati Co

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Chief Executive Officer

Riyadh, Riyadh Province, Saudi Arabia

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Summary

Spearheaded strategic initiatives and operational transformations for a diversified company, driving market expansion and enhanced profitability.

Highlights

Instrumental in instituting the 1B20 strategy, positioning the company for significant growth and market leadership.

Led the team to qualify the company for listing in the Nomu Parallel exchange market, enhancing financial visibility and access to capital.

Successfully restructured and streamlined distribution operations across Al Muajah Co., HP, Canon, and Samsung, maximizing performance and profitability.

Established three new retail businesses (ilahui, Zoro & Minigood), facilitating new market development and improving segment-wise market share.

Chaired the ERP steering committee, leveraging technology solutions to enhance operational performance and efficiency.

Aljabr Automotive/ Kia Saudia

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General Manager- National Development

Dammam, Eastern Province, Saudi Arabia

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Summary

Drove national development and business strategy for Kia Saudia, streamlining operations and expanding the dealership network.

Highlights

Played a pivotal role in streamlining operations and developing a robust business development strategy aligned with the K100K vision.

Successfully implemented Kia customer experience programmes in 5 Kia dealerships and the Kia Dealership Excellence Program across 29 dealer points.

Secured 7 new dealers based on Kia Dealer Network Optimization, expanding the dealership network and market reach.

Developed the Hayak onboarding program for local Saudi talent, integrating new inductees into the organization.

Abdul Latif Jameel Automotive Retail Company

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General Manager- Regional Business Development

Riyadh, Riyadh Province, Saudi Arabia

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Summary

Led regional business development, implementing Kaizen methodology and strategic initiatives to drive growth and enhance brand presence for a global automotive business.

Highlights

Pioneered Kaizen methodology across sales operations, completing 50+ successful projects in 3 years and transforming the company into a global automotive business.

Reinforced the corporate brand as a leading independent Toyota distributor, delivering end-to-end service to clients in 8 countries.

Increased employee engagement rate by 12% through focused training programs and support for line business leaders.

Led the Saudization program, increasing local recruitment from 32% to 37%.

Certified 70% of the sales force in a guest care program by improving training attendance to 85%.

Abdul Latif Jameel Automotive Retail Company

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General Manager- Toyota Home Center

Badiah, Riyadh Province, Saudi Arabia

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Summary

Managed the Toyota Home Center, driving revenue growth, optimizing operations, and enhancing stakeholder relationships.

Highlights

Registered SAR 200 Million in annual sales growth by developing an innovative sales roadmap.

Achieved a 5.3% rise in gross profit through cost-effective operations and periodic cost vs. profit analysis.

Advanced GDI index to 80%+ by revamping operational standards and leading the after-sales/service team.

Pioneered the Toyota Home concept in 2006, creating the company's first Toyota Café with formulated SOPs and operational guidelines.

Abdul Latif Jameel Automotive Retail Company

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Center Manager, Toyota Naseem

Riyadh, Riyadh Province, Saudi Arabia

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Summary

Managed the Naseem Centre Dealership, driving business targets and achieving recognition as a top-performing center.

Highlights

Played a pivotal role in the set-up of the Naseem Centre Dealership, motivating teams to consistently achieve business targets.

Refurbished existing processes and systems, achieving first certification for full compliance with environmental, safety, and security standards.

Achieved higher annual growth and recognition as the highest gross profit generating center in the region.

Introduced promotional activities, including organizing the ALJ-Toyota fifty-year anniversary festival and national heritage festival.

Abdul Latif Jameel Automotive Retail Company

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Spare Parts Manager, Olaya Lexus Center

Olaya, Riyadh Province, Saudi Arabia

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Summary

Managed spare parts operations for the Olaya Lexus Center, ensuring efficient inventory and customer service.

Highlights

Managed spare parts inventory and logistics to support service operations for the Olaya Lexus Center.

Ensured timely availability of parts, contributing to efficient vehicle maintenance and customer satisfaction.

Implemented inventory control measures to optimize stock levels and reduce carrying costs.

Abdul Latif Jameel Automotive Retail Company

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Asst. Manager- Spare Parts, Khurais Center

Khurais Center, Riyadh Province, Saudi Arabia

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Summary

Assisted in managing spare parts operations at the Khurais Center, supporting inventory management and customer service.

Highlights

Supported the management of spare parts inventory, contributing to operational efficiency at the Khurais Center.

Assisted in maintaining optimal stock levels and coordinating parts supply for customer service needs.

Contributed to team efforts in achieving customer satisfaction through efficient spare parts delivery.

Education

Leicester University

Leicester, England, UK
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Post Graduate Certificate Business Administration Grade:

National School of Salesmanship

, England, UK
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Diploma Professional Sales Technique Grade:

King Saud University

Riyadh, Riyadh Province, Saudi Arabia
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Bachelor's Degree Biochemistry Grade:

Languages

Arabic

English

Certificates

6 Sigma, Kaizen & Lean Management Training

Various

Performance Management Certification

IIR

Psychometric Assessment Certification

Profile International

Master Trainer Certification

Entrepreneurship Centre, KSU

Skills

Leadership & Management

Leadership, Strategy Deployment, P&L Management, Business Turnaround, Business Growth, Operations Management, Cost Optimization & Budgeting, Resources Allocation, Team Leadership, Organizational Development, Corporate Governance, Stakeholder Management, Talent Development, Saudization.

Business Strategy

Strategic Planning, Business Development, Market Entry Strategy, Vision & Objective Setting, Competitive Analysis, Growth Initiatives, Sales Roadmap, K100K Vision.

Operations & Process Improvement

Lean Management, Kaizen Methodology, 6 Sigma, Process Optimization, Operational Excellence, System Streamlining, Quality Assurance, Performance Management, ERP Implementation.

Financial & Commercial Acumen

P&L Management, Cost Optimization, Budgeting, Revenue Growth, Profitability Analysis, Investment Management, Financial Frameworks.

Customer & Market Development

Customer Experience (CX), Market Expansion, Dealership Network Optimization, Brand Building, Lead Generation, Market Value Proposition, Sales Operations, Customer Satisfaction.

Training & Development

Employee Engagement, Workforce Productivity, Training Program Development, Coaching, Mentoring, Onboarding Programs, Skill Development, Master Trainer, Business Communication.

Project & Program Management

Initiative Ownership, Program Management, Project Delivery, Strategic Project Implementation.

Real Estate Sector Expertise

Housing Program Initiatives, Real Estate Capability Development, Industry Publications, Real Estate Conference Organization.

Consulting

Business Consultation, Performance Assessment, Solution Development, Training Delivery.